Mercy Care is a small healthcare company. They asked me to animate two commercials on the subject of mental health, providing me with the voiceover and a broad outline. I built out the story more, sketching familiar scenes from childhood barbecues like kids playing and Dad grilling.
For the style, I wanted to try something different. I was reading a book on Japanese baseball cards, and I thought the clean blue lines and big shapes would provide a dignified look, appropriate for the subject matter but still friendly and encouraging.
The company didn't ask for many revisions, but they did have one big request: they wanted two versions of each commercial, one with a girl-presenting main character and one with a boy.
Making different versions like this can be time-consuming and expensive. But I pride myself on being organized and building my project files carefully. So after drawing the new character frames, it was an easy matter of slotting them into the old project and exporting the new commercials.
Quick and easy!