Chris Homa is a freelance animator and video editor. He is based in New York City and Philadelphia. He draws his frames by hand.
These commercials were part of a content marketing campaign by an accident attorney. He asked me to design cost-effective but engaging commercials, so I suggested this style of black-and-white drawings with moving lines to make them come to life.
The lawyer and his team provided the voiceovers, but I had freedom to write the story for the visuals. I did my best to approach these serious topics with care, while finding balanced ways to make the animation playful and engaging.