These commercials were part of a content marketing campaign by an accident attorney. He wanted the ads to be cost-effective but engaging, so I suggested this style of black-and-white drawings, which are quick and easy to make, combined with moving lines, which keep the visuals lively and eye-catching.
The lawyer and his team gave me the voiceovers, but I had the freedom to write the story for the visuals. I tried to approach these serious topics with care, while finding moments of humor to keep things playful and engaging.